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You are here: Information Center >> Small Business >> Naming Your Business and Products

Naming Your Business and Products

One of the first and most important decisions you will make is the naming of your business. You may also identify specific names for products that you offer, either when you start the business or as they are developed along the way.

The name you choose must meet legal requirements, and it is also linked with the success of the business. The basic principle is that the name be distinct and does not infringe on a name chosen by another business, especially a competitor. Besides meeting federal, state and local regulations, a unique name that enhances your marketing initiatives will give you an advantage in generating sales.

Brainstorming and creativity—along with solid research—will give you the name you need to protect your business's identity and avoid a potentially expensive conflict with another business.

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